A persuasive speech is a speech intended to convince the audience to do something. The art of delivering a powerful speech ( discourse ) is called Rethoric. The five canons of rhetoric, which trace the traditional tasks in designing a persuasive speech, were first codified in classical Rome: invention, arrangement, style, memory, and delivery. Along with grammar and logic (or dialectic), rhetoric is one of the three ancient arts of discourse.
HOW TO WRITE A SPEECH :
1. It consists of three parts : Introduction or opening , body and ending or summary.
2. Choose the right persuasive approach : Aristotle came up with three persuasive audience appeals : Ethos: These are appeals to the audience’s ethics or morals. Pathos: These are appeals to the audience’s emotions. Logos:These are appeals to the audiences logic or intellect.
3. Once you’ve chosen the best persuasive approach for your audience, brainstorm the main points you’ll make during the speech :
- Write your main ideas out incorporating your examples and research. It’s a good idea to know the arguments on all sides of the issue. Whatever argument you are making, you’ll be more persuasive if you can address the views of the opposing side.
- Write your introduction considering the `hook´you´re going to use to get your audience listening. You have to capture their interest straight away with a `hook´.
- An attention grabber. A link to the audience. This is a means of showing that you have something in common with the audience. Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Introduce yourself to the audience.
- Tell your goal. Explain to the audience what you hope the speech will accomplish. For example: «I hope by the end of my talk that you will agree that we need a city wide recycling program.»
- Arrange these points logically.
- Use credible sources and examples from your research to back the points you are making.
- Link them together making sure each flows in a smooth, logical progression( use connectors ).
- Write your ending, summarizing your main ideas briefly and end with a call for action.The ideal ending is highly memorable. You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.
- Remember: Come up with a bright idea ! Be authentic and different!
- Use rethorical devices: rethorical questions, exemplification, exaggeration, paralell structure, listing ,repetition, pronouns to address your audience, pronouns to exclude or distance your audience, contrast-yuxtaposition; sound devices : alliteration, anaphor, rhyming; figurative language : metaphor, simile,etc.
- An often quoted saying to explain the process is:Tell them what you’re going to tell them (Introduction)Tell them (Body of your speech – the main ideas plus examples)Tell them what you told them (The ending).
The MOST MEMORABLE speeches ever and great orators :
A scene of The King´s Speech on Exercises